Display advertising E-mail marketing E-mail marketing software Interactive advertising Social media optimization
Search engine marketing
Games, ads, tools, videos, music can all be made to be interactive.
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
In the inaugural issue of the Journal of Interactive Advertising, editors Li and Leckenby (2000) defined Interactive Advertising as the "paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers." This is most commonly performed through the Internet as a medium.
Interactive advertising objectives
It is these mutual actions or interactions that enhance what Interactive Advertising is trying to achieve. Make more money when users spend more time viewing your products, site, or ads.
Using the Internet as the main medium for Interactive Advertising to study the methods, types and outcomes, we can then sound out the different user or advertiser controlled aspects.
Building your Internet Business is all about marketing.
It is all about Marketing, Marketing, and Marketing
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Marketing is not advertsing
Advertising is important, but marketing must come first
Web sites and Web Applications
will improve the volume and quality of traffic to your web site from search engines via formulas of search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.