eCommerce Marketing and Web Applications

Easy, intuitive, intelligent, and robust way to manage and market your business

Display advertising
E-mail marketing
E-mail marketing software
Interactive advertising
Social media optimization

Affiliate marketing

Search engine marketing

Search engine optimization
Pay per click advertising

Social Media Optimization

Social media optimization (SMO) is a set of methods for generating publicity through:

  • social media
  • online communities and
  • community websites

Methods of SMO include adding:

  • RSS feeds,
  • adding a "Digg This" button,
  • blogging and
  • incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Building Your Business

Building your Internet Business is all about marketing.

It is all about Marketing, Marketing, and Marketing

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Marketing

Marketing is not advertsing

Advertising is important, but marketing must come first

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Building a Great Web Site

Web sites and Web Applications

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Search engine optimization (SEO)

will improve the volume and quality of traffic to your web site from search engines via formulas of search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.

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