Pinnacle Group Ventures Marketing Services
Marketing Through Branding
The most useful definition of marketing is the practice and science of commerce, i.e, making money . Marketing is a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization , i.e, providing value and making money .
In the more popular usage, marketing is simply the promotion of products, especially advertising and branding. You need to have a broader understanding of marketing than this to be competitive in today's economy.
Marketing is also concerned with anticipating the customers' future needs and wants, which are often discovered through tracking your results and refining your approach to the market.
Branding
Once you understand who your company is and who your target audience is you can begin "branding" your company. A brand is a collection of images and ideas representing your company.
Specifically, it refers to the concrete symbols such as a
- Name
- Logo
- Slogan
- Descriptive verbal attributes and
- Design scheme
These items communicate the essence of your company, product or service.
Your job is to create a collection of customer experiences that lead them to a chain of purchases or return visits.
You need to use design, media commentary, and of advertising to achieve your goals.
A brand is a symbolic of all the information connected to your company, product or service.
A brand creates associations and expectations in your potential customers A brand often includes an explicit logo, fonts, color schemes, symbols and sounds. The key objective is to create a relationship of trust.
Branding has become increasingly important components of our Internet culture and the economy.
This is now being described as "cultural accessories and personal philosophies".
In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e.g. political parties or religious organizations) may also be known as "branding".
These are the questions that a good Internet Marketing company can help you identify and create a great Internet business for you.
